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"The brand is launching digitally and has an evolving media plan," Drummond says. "Early assets liken the process of getting insurance with nowly to familiar activities such as ordering food using a delivery app – the goal is to make the brand feel simple and light-hearted, allowing it to stand out in a crowded category, particularly with the target audience."

People are talking about how we're simplifying and incentivizing getting coverage for an under-insured demographic (Millennials). Read the article here.

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We believe in helping to nurture meaningful change that comes from within our communities. Our Press Start Program will help uplift socially-minded Canadian entrepreneurs by providing them with adequate resources, tools and social networks that will help us all achieve a socially and environmentally conscious like-minded goal.

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